AI visibility tracking · 2026 head-to-head

Profound vs Peec AI

Two AI search trackers that report the same core metrics. The real split is access: Peec AI publishes self-serve prices from $95, while Profound now sells brands a 7-day trial and then a custom contract.

Updated September 21, 20267 rounds25 cited sources

See every round Which one fits you?

Round by round

1Engine coverage: draw
2Prompt and volume data: Profound wins
3Turning data into action: Profound wins
4Setup and self-serve access: Peec AI wins
5Price for a small team: Peec AI wins
6Agency and multi-brand workflow: Peec AI wins
7Enterprise readiness: Profound wins

Profound

2Prompt and volume data
3Turning data into action
7Enterprise readiness

Draw

1Engine coverage

Peec AI

4Setup and self-serve access
5Price for a small team
6Agency and multi-brand workflow

The short answer

The call, in one paragraph

Profound and Peec AI both run your prompts daily through ChatGPT, Google’s AI answers and other engines, and report visibility, share of voice, sentiment and citations. They differ in how you buy them and how far they go past the numbers. Profound gives brands a free 7-day trial, then a custom Enterprise contract, and adds panel-based prompt volumes, content agents and SOC 2 Type II. Peec AI is self-serve from $95 a month with unlimited users, and ends at ranked recommendations. Choose Profound if you’re an enterprise that wants demand data and execution in one contract. Choose Peec AI to start tracking this week on a published price.

Choose Profound if…

You're an enterprise brand and procurement needs SOC 2 Type II, SSO and SCIM
You want real prompt volumes, with intent and demographics, before choosing what to track
You'd like the same platform to draft briefs and articles and publish them to your CMS

Best for: Enterprise brands that want panel demand data, content agents and SOC 2

tryprofound.com

Choose Peec AI if…

You want to start tracking this week on a published price, without a demo
You're a small team or agency and want unlimited users on every plan
You already have writers and need tracking plus a ranked list of what to fix

Best for: Startups and agencies that want self-serve tracking at a published price

peec.ai

Pricing, checked September 21, 2026

Same metrics, two ways in

Published list prices, read from both pricing pages on September 21, 2026, on one dollar scale.

Monthly list price · USD, billed monthly

Profound

Starts at: custom quote

Peec AI

Starts at $95/mo · $80 yearly

Per month

Select a plan on the ruler to see what it includes.

Profound plans

Brands: free trial, then custom; agencies: per client

7-day free Trial: 50 set prompts, 3 engines

For brands

Trial
7 days, 50 recommended prompts, ChatGPT, Gemini, AI Overviews; no exports
Free
Enterprise
Up to 9 engines, custom prompts, Prompt Volumes, API, SSO, 24-hour SLA
Custom

For agencies

Agency Growth
Plus $399/mo per client workspace; 10 pitch workspaces, 5 seats
$99/mo
Agency Enterprise
Tailored terms, dedicated agency partner, Slack support
Custom

Profound pricing page

Peec AI plans

Tiered by prompts, models and countries

Free trial; Peec says no card is needed

For brands

Starter
50 prompts, 3 models, 1 country, 1 project, unlimited users
$95/mo
$80/mo yearly
Pro
150 prompts, 3 models, 3 countries, 2 projects
$245/mo
$205/mo yearly
Advanced
350 prompts, 3 models, 5 projects, Looker Studio connector
$495/mo
$420/mo yearly
Enterprise
Up to 13 models, API, SSO, unlimited projects; billed annually
Custom

For agencies

Essential
3 client projects, 10,000 pooled credits, unlimited client logins
$245/mo
$205/mo yearly
Growth
10 client projects, 25,000 pooled credits
$495/mo
$420/mo yearly
Scale
25 client projects, 65,000 pooled credits, weekly tracking
$795/mo
$675/mo yearly

Peec AI pricing page

Profound’s $99 Starter and $399 Growth brand plans, still quoted by most roundups and parts of its own help centre, are no longer on its pricing page; its Agents and AI Marketer run on credits, with overage set by the account team, and five more agency trial workspaces cost $199 a month. Peec charges $35, $85 or $165 a month per extra model, by plan, and shows euros in some locales: Starter is €85, or €70 billed yearly. Its Enterprise is custom, not the $499 its January 2026 comparison page quotes.

Tale of the tape

8 facts, side by side

Profound and Peec AI at a glance
Attribute	Profound	Peec AI
What it is	AI search visibility and marketing platform	AI search analytics for marketing teams
Founded	August 2024 · New York City	2025 · Berlin · launched February 2025
Latest funding	$180M Series D, 15 Sep 2026 · $1.8B valuation	$21M Series A, Nov 2025 · about $29M total
Brand pricing	7-day free Trial, then custom Enterprise	$80/mo yearly · $95 monthly
Agency pricing	$99/mo + $399/mo per client workspace	$245, $495 or $795/mo; custom above
Most engines listed	Up to 9, on Enterprise	Up to 13 on Enterprise; 7 via API
Prompt demand data	Panel-based volumes, intent, demographics	Relative 1–5 score from search trends
Writes content	Yes: credit-billed Agents draft and publish	No: ranked Actions with briefs, by design

Round by round

7 rounds, one call each

Every round names a winner and says why. Where the gap is too small to decide anything, it's a draw.

Profound 3Draw 1Peec AI 3

Round 1 of 7

Engine coverage

Draw

Draw — Peec AI lists more models, 13 to Profound’s 9, and lets self-serve plans pick 3 of 6, but seven of its 13 run through an API, and most of both lists sit on Enterprise.

Profound

Profound’s Enterprise plan tracks up to nine engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search, which Profound says it captures from the browser rather than an API. The brand Trial covers ChatGPT, Gemini and AI Overviews; Agency Growth workspaces cover ChatGPT, Perplexity and AI Overviews.

Peec AI

Peec’s Starter, Pro and Advanced plans track three models you choose from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Naver AI and Gemini, with more at $35 to $165 a month per extra model. Enterprise adds Claude, Grok, DeepSeek, Mistral, Qwen, GPT 5 Search and Meta Spark via API. Perplexity is listed as an add-on and on Enterprise, though another Peec page says every plan includes it — confirm with the vendor.

Round 2 of 7

Prompt and volume data

Profound wins

Profound — its Prompt Volumes are absolute counts from a consumer panel, with intent and demographics, where Peec AI scores each prompt’s demand from 1 to 5 using web search trends.

Profound

Round winner

Prompt Volumes draw on a licensed, double opt-in consumer panel covering ChatGPT, Gemini, Claude and Perplexity, updated weekly, with breakdowns by intent, region, age and income. Coverage is strongest in the US, UK and parts of Europe. The Trial includes five searches; Enterprise sets a custom allowance.

Peec AI

Peec’s Prompt Volume is a relative 1–5 demand score built from web search trends rather than AI-conversation data. To build the prompt list, Peec offers prompt, topic and competitor suggestions, prompts generated from your keywords, and personas.

Round 3 of 7

Turning data into action

Profound wins

Profound — its Agents draft briefs and articles and publish through CMS integrations, while Peec AI hands your team ranked recommendations with a brief attached and, by design, leaves the writing to you.

Profound

Round winner

Profound’s no-code Agents chain steps such as Generate Article, Create Content Brief and AEO Content Scorecard, and its integrations publish to WordPress, Webflow, Contentful, Sanity and other CMSs. AI Marketer surfaces opportunities and drafts work for approval. All of it runs on credits, with overage billed or usage paused as the account team sets it.

Peec AI

Peec’s Actions rank what to do next across owned, earned and site-audit work, each with its evidence, a content outline and a relative-impact rating. They refresh weekly, and an Impact view follows results. Peec says it doesn’t write or publish content itself, so drafting happens in your own workflow.

Round 4 of 7

Setup and self-serve access

Peec AI wins

Peec AI — you can check out, write your own prompts, pick your models and add competitors without a sales call, where a brand on Profound gets a 7-day trial on a set prompt list, then a demo.

Profound

Profound’s brand Trial is instant and self-serve: 50 prompts run daily for 7 days on ChatGPT, Gemini and AI Overviews, drawn from a recommended set for your industry rather than prompts you write, with no history, exports or API. After that, brands move to Enterprise through a demo, and Profound’s team configures the primary competitor set during onboarding.

Peec AI

Round winner

Peec sells Starter, Pro and Advanced through self-serve checkout with self-serve onboarding. You write the prompts, choose the three models and add unlimited competitors yourself, with automatic suggestions to start from. Only Enterprise is sales-led, with custom setup and dedicated support.

Round 5 of 7

Price for a small team

Peec AI wins

Peec AI — it’s the only one of the two with a paid self-serve plan for brands, from $95 a month, or $80 billed yearly, with unlimited users on every plan.

Profound

Profound’s brand pricing is now a free 7-day Trial or a custom-priced Enterprise contract. The $99 Starter and $399 Growth plans quoted in most roundups no longer appear on its pricing page. Its only paid self-serve plan is Agency Growth, at $99 a month plus $399 a month per client workspace.

Peec AI

Round winner

Peec’s Starter is $95 a month for 50 prompts on three models in one country, Pro is $245 for 150 prompts, and Advanced is $495 for 350, each about 15% less billed yearly. Most analytics features come on every tier, so the plans scale mainly by volume.

Round 6 of 7

Agency and multi-brand workflow

Peec AI wins

Peec AI, for small and mid-size agencies — its published tiers pool credits across clients and include unlimited team and client logins, where Profound adds $399 a month per client workspace. At network scale, both sell custom agency contracts.

Profound

Profound’s Agency Growth is $99 a month for 10 pitch workspaces a month, agency mode and consolidated billing, plus $399 a month for each client workspace: 100 daily prompts on ChatGPT, Perplexity and AI Overviews, with CSV exports. It includes five agency seats and no API access. Agency Enterprise adds a dedicated partner and premium Slack support.

Peec AI

Round winner

Peec’s agency plans are $245, $495 and $795 a month for 3, 10 and 25 client projects, with custom Comprehensive above. Credits are pooled across clients, where one prompt on one model for one day is one credit. Every tier includes unlimited team and client-view users and 3 to 10 active pitch projects.

Round 7 of 7

Enterprise readiness

Profound wins

Profound — it states SOC 2 Type II, offers SSO with SCIM and role-based access, and backs Enterprise with a dedicated specialist on a 24-hour SLA.

Profound

Round winner

Profound Enterprise adds SSO over SAML or OIDC, SCIM directory sync, all-time history, CSV and JSON exports, a REST API with Python and JS SDKs, and dedicated Slack support. Profound says its customers include a third of the Fortune 100.

Peec AI

Peec Enterprise adds SAML single sign-on, set up by Peec, plus the API, unlimited projects and countries, and dedicated support, billed annually. In January 2026 Peec described itself as pursuing SOC 2 and not yet certified; confirm the current status with the vendor if procurement requires it.

Your situation

Which one fits you?

3 questions. The pick updates as you answer, and tells you why.

1How do you want to buy it?

Self-serve, on a published priceAn enterprise contract that clears security reviewAn agency plan, billed across clients

2How will you choose which prompts to track?

From real prompt volumes, by audienceFrom what we already know buyers ask

3What happens once you see where you stand?

Our team works from a ranked list of fixesThe platform should draft and publish tooI know we're not showing up — I need the content that would change that

Your pick

Answer the questions and the better fit for your situation shows up here.

Feature by feature

Everything else, in 20 rows

Where a product isn't built for something, the cell says what it's built for instead.

Included
Partly, or as an add-on
Not what it's built for

Profound and Peec AI, feature by feature
Capability	Profound	Peec AI
Engines
ChatGPT and AI Overviews	Included.On every tier, Trial included	Included.Both in the choose-3 list on every plan
Gemini	Partly, or as an add-on.Trial and Enterprise; not agency workspaces	Included.In the self-serve choose-3 list
Perplexity	Partly, or as an add-on.Agency Growth and Enterprise	Partly, or as an add-on.Add-on or Enterprise; confirm with Peec
Google AI Mode and Copilot	Partly, or as an add-on.Enterprise only	Included.Both in the self-serve choose-3 list
Claude and DeepSeek	Partly, or as an add-on.Enterprise, captured from the browser	Partly, or as an add-on.Enterprise or agency Scale and up, via API
Analytics
Visibility, share of voice, position	Included.Visibility score, share of voice, average position	Included.Visibility, share of voice; position vs all brands
Citations and sources	Included.By domain and subpath; custom categories	Included.Retrievals vs citations, source types, fan-outs
Sentiment	Included.Score, themes and attributes on tagged prompts	Included.0–100 score per chat, plus Brand Perception
Fact-checking answers	Included.FactCheck against your source of truth	Included.5, 10 or 25 prompts on self-serve plans
Prompt demand data	Included.Consumer-panel volumes, intent, demographics	Partly, or as an add-on.Relative 1–5 score from web search trends
AI crawler analytics	Included.CDN and server logs, no tag; unlimited domains	Included.Server logs; monthly bot-visit caps by plan
ChatGPT Shopping	Partly, or as an add-on.Enterprise only; SKU-level analysis	Included.Every plan; SKU-level, since June 2026
Action
Ranked recommendations	Included.Opportunities and AI Marketer (Aim)	Included.Actions, refreshed weekly, with an Impact view
Content drafting	Included.Agents draft briefs and articles, on credits	Not what it's built for.Not its focus; each Action includes a brief
CMS publishing	Included.WordPress, Webflow, Contentful, Sanity and more	Not what it's built for.Not its focus; publishing stays with your team
Access & account
Paid self-serve brand plan	Not what it's built for.7-day Trial, then custom Enterprise	Included.Starter, Pro and Advanced at checkout
Seats	Included.Unlimited; 5 agency seats on Agency Growth	Included.Unlimited on every plan, with roles
Data export	Partly, or as an add-on.CSV and JSON on Enterprise and client workspaces	Included.Custom CSV exports on every plan
API and MCP	Partly, or as an add-on.API on Enterprise; MCP server	Partly, or as an add-on.MCP on every plan; API on brand Enterprise
SSO and SOC 2	Included.SSO, SCIM and SOC 2 Type II on Enterprise	Partly, or as an add-on.SAML SSO on Enterprise; confirm SOC 2

A third option · from the team that wrote this page

If you already know you're not showing up

Profound and Peec AI show where you stand in AI answers and which sources get cited. Peec leaves the writing to your team; Profound’s content agents run on credits, which for brands means a custom contract. Rankbox, which publishes this comparison, writes the pages meant to move it. It maps the questions your buyers ask, writes long-form articles from live web research with the sources cited, scores every draft for SEO and AI-answer readiness, and delivers them on a schedule through its publishing API, at $49.50 a month for 30 articles. It isn’t a tracker: if you need the measurement, one of the two above is still the better buy.

See how Rankbox works

7-day free trial · Card required · Cancel anytime

What Rankbox does today

1Maps the questions your buyers ask, starting from your site and category
2Writes long-form articles from live web research, with the sources cited
3Scores every draft for SEO and AI-answer readiness before it goes out
4Delivers finished articles on a schedule through its publishing API

$49.50/month for 30 articles

FAQ

Profound vs Peec AI: common questions

8 questions, answered from the sources below.

Peec AI starts at $95 a month, and Profound publishes no brand price: brands get a free 7-day Trial, then a custom Enterprise contract. Peec’s Starter, Pro and Advanced plans are $95, $245 and $495 a month, about 15% less billed yearly, and its Enterprise is custom. Profound’s agency plan is $99 a month plus $399 per client workspace. Both pricing pages were checked on 21 September 2026.

No. As of 21 September 2026, Profound’s pricing page no longer lists the $99 Starter or $399 Growth brand plans, though most roundups and some of Profound’s own help pages still describe them. The $99 price on the page today is Agency Growth, an agency plan that adds $399 a month for each client workspace.

Peec AI lists more — up to 13 models on Enterprise against Profound’s 9 — but seven of Peec’s run through an API rather than the consumer app. Profound’s Enterprise list is ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa Search. Below Enterprise, Peec plans track three models chosen from six, and Profound’s Trial tracks ChatGPT, Gemini and AI Overviews.

Yes, both. Profound’s Trial is free for 7 days: 50 recommended prompts run daily on ChatGPT, Gemini and Google AI Overviews, with no exports or API. Peec AI offers a free trial and has said it needs no credit card; its own pages don’t state the length, and third-party reviews say 7 days, so confirm with the vendor.

Peec AI, for most small and mid-size agencies. Its agency tiers are $245, $495 and $795 a month for 3, 10 and 25 client projects, with pooled credits and unlimited team and client logins. Profound’s Agency Growth is $99 a month plus $399 per client workspace, with five agency seats and no API access. At network scale, both sell custom agency contracts.

Profound can; Peec AI doesn’t, by design. Profound’s Agents generate briefs and articles and can publish through CMS integrations such as WordPress and Webflow, billed in credits. Peec’s Actions rank what to fix and attach a content brief, and Peec says it doesn’t write or publish content itself.

Both capture the consumer apps for their core engines. Profound says it captures answers directly from the browser, and Peec AI documents browser automation of each engine’s web interface as a logged-out user. The extra models on Peec’s Enterprise and agency Scale-and-up plans, including Claude, Grok, DeepSeek and Mistral, are queried through an API.

Not as of Peec AI’s last public statement: in January 2026 it described itself as pursuing SOC 2, not yet certified. Confirm the current status with the vendor. Peec offers SAML single sign-on on Enterprise, while Profound states SOC 2 Type II, with SSO and SCIM on Enterprise.

Method and sources

25 sources, all linked

How we compared

From Profound’s and Peec AI’s own pricing pages, documentation and changelogs, plus dated third-party reporting, last read on September 21, 2026. We haven’t benchmarked either product ourselves, so where a round turns on judgment the verdict says so, and every factual claim traces to a source below. Rankbox makes a product in this space; it appears once, as the third option, and nowhere in the scoring.