Two AI search trackers that report the same core metrics. The real split is access: Peec AI publishes self-serve prices from $95, while Profound now sells brands a 7-day trial and then a custom contract.
Profound and Peec AI both run your prompts daily through ChatGPT, Google’s AI answers and other engines, and report visibility, share of voice, sentiment and citations. They differ in how you buy them and how far they go past the numbers. Profound gives brands a free 7-day trial, then a custom Enterprise contract, and adds panel-based prompt volumes, content agents and SOC 2 Type II. Peec AI is self-serve from $95 a month with unlimited users, and ends at ranked recommendations. Choose Profound if you’re an enterprise that wants demand data and execution in one contract. Choose Peec AI to start tracking this week on a published price.
Choose Profound if…
You're an enterprise brand and procurement needs SOC 2 Type II, SSO and SCIM
You want real prompt volumes, with intent and demographics, before choosing what to track
You'd like the same platform to draft briefs and articles and publish them to your CMS
Choose Peec AI if…
You want to start tracking this week on a published price, without a demo
You're a small team or agency and want unlimited users on every plan
You already have writers and need tracking plus a ranked list of what to fix
Rounds wonProfound 3, Peec AI 3, 1 drawProfound 3Profound winsProfound winsProfound winsDrawPeec AI winsPeec AI winsPeec AI wins3 Peec AI
Every round names a winner and says why. Where the gap is too small to decide anything, it's a draw.
Profound 3, Peec AI 3, 1 draw3Profound winsProfound winsProfound winsDrawPeec AI winsPeec AI winsPeec AI wins3
Round 1
Draw
Engine coverage
Draw — Peec AI lists more models, 13 to Profound’s 9, and lets self-serve plans pick 3 of 6, but seven of its 13 run through an API, and most of both lists sit on Enterprise.
Profound
Profound’s Enterprise plan tracks up to nine engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search, which Profound says it captures from the browser rather than an API. The brand Trial covers ChatGPT, Gemini and AI Overviews; Agency Growth workspaces cover ChatGPT, Perplexity and AI Overviews.
Peec AI
Peec’s Starter, Pro and Advanced plans track three models you choose from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Naver AI and Gemini, with more at $35 to $165 a month per extra model. Enterprise adds Claude, Grok, DeepSeek, Mistral, Qwen, GPT 5 Search and Meta Spark via API. Perplexity is listed as an add-on and on Enterprise, though another Peec page says every plan includes it — confirm with the vendor.
Round 2
Profound wins
Prompt and volume data
Profound — its Prompt Volumes are absolute counts from a consumer panel, with intent and demographics, where Peec AI scores each prompt’s demand from 1 to 5 using web search trends.
Profound
Round winner
Prompt Volumes draw on a licensed, double opt-in consumer panel covering ChatGPT, Gemini, Claude and Perplexity, updated weekly, with breakdowns by intent, region, age and income. Coverage is strongest in the US, UK and parts of Europe. The Trial includes five searches; Enterprise sets a custom allowance.
Peec AI
Peec’s Prompt Volume is a relative 1–5 demand score built from web search trends rather than AI-conversation data. To build the prompt list, Peec offers prompt, topic and competitor suggestions, prompts generated from your keywords, and personas.
Round 3
Profound wins
Turning data into action
Profound — its Agents draft briefs and articles and publish through CMS integrations, while Peec AI hands your team ranked recommendations with a brief attached and, by design, leaves the writing to you.
Profound
Round winner
Profound’s no-code Agents chain steps such as Generate Article, Create Content Brief and AEO Content Scorecard, and its integrations publish to WordPress, Webflow, Contentful, Sanity and other CMSs. AI Marketer surfaces opportunities and drafts work for approval. All of it runs on credits, with overage billed or usage paused as the account team sets it.
Peec AI
Peec’s Actions rank what to do next across owned, earned and site-audit work, each with its evidence, a content outline and a relative-impact rating. They refresh weekly, and an Impact view follows results. Peec says it doesn’t write or publish content itself, so drafting happens in your own workflow.
Round 4
Peec AI wins
Setup and self-serve access
Peec AI — you can check out, write your own prompts, pick your models and add competitors without a sales call, where a brand on Profound gets a 7-day trial on a set prompt list, then a demo.
Profound
Profound’s brand Trial is instant and self-serve: 50 prompts run daily for 7 days on ChatGPT, Gemini and AI Overviews, drawn from a recommended set for your industry rather than prompts you write, with no history, exports or API. After that, brands move to Enterprise through a demo, and Profound’s team configures the primary competitor set during onboarding.
Peec AI
Round winner
Peec sells Starter, Pro and Advanced through self-serve checkout with self-serve onboarding. You write the prompts, choose the three models and add unlimited competitors yourself, with automatic suggestions to start from. Only Enterprise is sales-led, with custom setup and dedicated support.
Round 5
Peec AI wins
Price for a small team
Peec AI — it’s the only one of the two with a paid self-serve plan for brands, from $95 a month, or $80 billed yearly, with unlimited users on every plan.
Profound
Profound’s brand pricing is now a free 7-day Trial or a custom-priced Enterprise contract. The $99 Starter and $399 Growth plans quoted in most roundups no longer appear on its pricing page. Its only paid self-serve plan is Agency Growth, at $99 a month plus $399 a month per client workspace.
Peec AI
Round winner
Peec’s Starter is $95 a month for 50 prompts on three models in one country, Pro is $245 for 150 prompts, and Advanced is $495 for 350, each about 15% less billed yearly. Most analytics features come on every tier, so the plans scale mainly by volume.
Round 6
Peec AI wins
Agency and multi-brand workflow
Peec AI, for small and mid-size agencies — its published tiers pool credits across clients and include unlimited team and client logins, where Profound adds $399 a month per client workspace. At network scale, both sell custom agency contracts.
Profound
Profound’s Agency Growth is $99 a month for 10 pitch workspaces a month, agency mode and consolidated billing, plus $399 a month for each client workspace: 100 daily prompts on ChatGPT, Perplexity and AI Overviews, with CSV exports. It includes five agency seats and no API access. Agency Enterprise adds a dedicated partner and premium Slack support.
Peec AI
Round winner
Peec’s agency plans are $245, $495 and $795 a month for 3, 10 and 25 client projects, with custom Comprehensive above. Credits are pooled across clients, where one prompt on one model for one day is one credit. Every tier includes unlimited team and client-view users and 3 to 10 active pitch projects.
Round 7
Profound wins
Enterprise readiness
Profound — it states SOC 2 Type II, offers SSO with SCIM and role-based access, and backs Enterprise with a dedicated specialist on a 24-hour SLA.
Profound
Round winner
Profound Enterprise adds SSO over SAML or OIDC, SCIM directory sync, all-time history, CSV and JSON exports, a REST API with Python and JS SDKs, and dedicated Slack support. Profound says its customers include a third of the Fortune 100.
Peec AI
Peec Enterprise adds SAML single sign-on, set up by Peec, plus the API, unlimited projects and countries, and dedicated support, billed annually. In January 2026 Peec described itself as pursuing SOC 2 and not yet certified; confirm the current status with the vendor if procurement requires it.
Your situation
Which one fits you?
Three questions. The pick updates as you answer, and tells you why.
Your pick
VS
Answer the questions and the better fit for your situation shows up here.
Feature by feature
Everything else, in 20 rows
Where a product isn't built for something, the cell says what it's built for instead.
IncludedIncludedPartly, or as an add-onPartly, or as an add-onNot what it's built forNot what it's built for
Capability
Profound
Peec AI
Engines
ChatGPT and AI Overviews
Profound
Included
On every tier, Trial included
Peec AI
Included
Both in the choose-3 list on every plan
Gemini
Profound
Partly, or as an add-on
Trial and Enterprise; not agency workspaces
Peec AI
Included
In the self-serve choose-3 list
Perplexity
Profound
Partly, or as an add-on
Agency Growth and Enterprise
Peec AI
Partly, or as an add-on
Add-on or Enterprise; confirm with Peec
Google AI Mode and Copilot
Profound
Partly, or as an add-on
Enterprise only
Peec AI
Included
Both in the self-serve choose-3 list
Claude and DeepSeek
Profound
Partly, or as an add-on
Enterprise, captured from the browser
Peec AI
Partly, or as an add-on
Enterprise or agency Scale and up, via API
Analytics
Visibility, share of voice, position
Profound
Included
Visibility score, share of voice, average position
Peec AI
Included
Visibility, share of voice; position vs all brands
Citations and sources
Profound
Included
By domain and subpath; custom categories
Peec AI
Included
Retrievals vs citations, source types, fan-outs
Sentiment
Profound
Included
Score, themes and attributes on tagged prompts
Peec AI
Included
0–100 score per chat, plus Brand Perception
Fact-checking answers
Profound
Included
FactCheck against your source of truth
Peec AI
Included
5, 10 or 25 prompts on self-serve plans
Prompt demand data
Profound
Included
Consumer-panel volumes, intent, demographics
Peec AI
Partly, or as an add-on
Relative 1–5 score from web search trends
AI crawler analytics
Profound
Included
CDN and server logs, no tag; unlimited domains
Peec AI
Included
Server logs; monthly bot-visit caps by plan
ChatGPT Shopping
Profound
Partly, or as an add-on
Enterprise only; SKU-level analysis
Peec AI
Included
Every plan; SKU-level, since June 2026
Action
Ranked recommendations
Profound
Included
Opportunities and AI Marketer (Aim)
Peec AI
Included
Actions, refreshed weekly, with an Impact view
Content drafting
Profound
Included
Agents draft briefs and articles, on credits
Peec AI
Not what it's built for
Not its focus; each Action includes a brief
CMS publishing
Profound
Included
WordPress, Webflow, Contentful, Sanity and more
Peec AI
Not what it's built for
Not its focus; publishing stays with your team
Access & account
Paid self-serve brand plan
Profound
Not what it's built for
7-day Trial, then custom Enterprise
Peec AI
Included
Starter, Pro and Advanced at checkout
Seats
Profound
Included
Unlimited; 5 agency seats on Agency Growth
Peec AI
Included
Unlimited on every plan, with roles
Data export
Profound
Partly, or as an add-on
CSV and JSON on Enterprise and client workspaces
Peec AI
Included
Custom CSV exports on every plan
API and MCP
Profound
Partly, or as an add-on
API on Enterprise; MCP server
Peec AI
Partly, or as an add-on
MCP on every plan; API on brand Enterprise
SSO and SOC 2
Profound
Included
SSO, SCIM and SOC 2 Type II on Enterprise
Peec AI
Partly, or as an add-on
SAML SSO on Enterprise; confirm SOC 2
Pricing
What each one costs
Published list prices, read from both pricing pages on September 21, 2026.
Profound
Brands: free trial, then custom; agencies: per client
Starts at
Custom quote
Trial
7 days, 50 recommended prompts, ChatGPT, Gemini, AI Overviews; no exports
Free
Enterprise
Up to 9 engines, custom prompts, Prompt Volumes, API, SSO, 24-hour SLA
Custom
For agencies
Agency Growth
Plus $399/mo per client workspace; 10 pitch workspaces, 5 seats
$99/mo
Agency Enterprise
Tailored terms, dedicated agency partner, Slack support
Profound’s $99 Starter and $399 Growth brand plans, still quoted by most roundups and parts of its own help centre, are no longer on its pricing page; its Agents and AI Marketer run on credits, with overage set by the account team, and five more agency trial workspaces cost $199 a month. Peec charges $35, $85 or $165 a month per extra model, by plan, and shows euros in some locales: Starter is €85, or €70 billed yearly. Its Enterprise is custom, not the $499 its January 2026 comparison page quotes.
A third option · from the team that wrote this page
If you already know you're not showing up
Profound and Peec AI show where you stand in AI answers and which sources get cited. Peec leaves the writing to your team; Profound’s content agents run on credits, which for brands means a custom contract. Rankbox, which publishes this comparison, writes the pages meant to move it. It maps the questions your buyers ask, writes long-form articles from live web research with the sources cited, scores every draft for SEO and AI-answer readiness, and delivers them on a schedule through its publishing API, at $49.50 a month for 30 articles. It isn’t a tracker: if you need the measurement, one of the two above is still the better buy.
Maps the questions your buyers ask, starting from your site and category
Writes long-form articles from live web research, with the sources cited
Scores every draft for SEO and AI-answer readiness before it goes out
Delivers finished articles on a schedule through its publishing API
Peec AI starts at $95 a month, and Profound publishes no brand price: brands get a free 7-day Trial, then a custom Enterprise contract. Peec’s Starter, Pro and Advanced plans are $95, $245 and $495 a month, about 15% less billed yearly, and its Enterprise is custom. Profound’s agency plan is $99 a month plus $399 per client workspace. Both pricing pages were checked on 21 September 2026.
QDoes Profound still have a $99 Starter plan?
No. As of 21 September 2026, Profound’s pricing page no longer lists the $99 Starter or $399 Growth brand plans, though most roundups and some of Profound’s own help pages still describe them. The $99 price on the page today is Agency Growth, an agency plan that adds $399 a month for each client workspace.
QWhich tracks more AI engines, Profound or Peec AI?
Peec AI lists more — up to 13 models on Enterprise against Profound’s 9 — but seven of Peec’s run through an API rather than the consumer app. Profound’s Enterprise list is ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa Search. Below Enterprise, Peec plans track three models chosen from six, and Profound’s Trial tracks ChatGPT, Gemini and AI Overviews.
QDo Profound and Peec AI have free trials?
Yes, both. Profound’s Trial is free for 7 days: 50 recommended prompts run daily on ChatGPT, Gemini and Google AI Overviews, with no exports or API. Peec AI offers a free trial and has said it needs no credit card; its own pages don’t state the length, and third-party reviews say 7 days, so confirm with the vendor.
QWhich is better for agencies?
Peec AI, for most small and mid-size agencies. Its agency tiers are $245, $495 and $795 a month for 3, 10 and 25 client projects, with pooled credits and unlimited team and client logins. Profound’s Agency Growth is $99 a month plus $399 per client workspace, with five agency seats and no API access. At network scale, both sell custom agency contracts.
QCan Profound or Peec AI write content?
Profound can; Peec AI doesn’t, by design. Profound’s Agents generate briefs and articles and can publish through CMS integrations such as WordPress and Webflow, billed in credits. Peec’s Actions rank what to fix and attach a content brief, and Peec says it doesn’t write or publish content itself.
QDo they show what real users see, or API output?
Both capture the consumer apps for their core engines. Profound says it captures answers directly from the browser, and Peec AI documents browser automation of each engine’s web interface as a logged-out user. The extra models on Peec’s Enterprise and agency Scale-and-up plans, including Claude, Grok, DeepSeek and Mistral, are queried through an API.
QIs Peec AI SOC 2 certified?
Not as of Peec AI’s last public statement: in January 2026 it described itself as pursuing SOC 2, not yet certified. Confirm the current status with the vendor. Peec offers SAML single sign-on on Enterprise, while Profound states SOC 2 Type II, with SSO and SCIM on Enterprise.