UTM Link Builder

Build tracking links with source, medium, campaign, term and content, from presets for the channels you use most. Paste several URLs at once to tag a whole batch with the same parameters, and copy them as a list or CSV.

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Destination

Campaign

utm-links.txt

Add a URL and campaign details.

Checks

  • Source, medium and campaign are the minimum

    Fix: Analytics tools group traffic on those three; leave one out and it lands in (not set).

Next step

Tools that pair with this one

All tools

How to use it

  1. 1Paste the destination URL (or several, one per line).
  2. 2Pick a preset — newsletter, LinkedIn, X, paid search — or fill in the parameters.
  3. 3Keep everything lowercase so reports don't split.
  4. 4Copy the tagged URL, the list, or the CSV.

Frequently asked

What do utm_source, utm_medium and utm_campaign mean?

Source is where the traffic comes from (newsletter, linkedin), medium is the channel type (email, social, cpc), and campaign is the specific push (spring-launch). Term and content are optional for keyword and creative variants.

Do UTM parameters affect SEO?

Not if the tagged URL has a canonical pointing at the clean version. Never use UTM links in internal navigation, and never in sitemaps.

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