For agencies, studios and freelancers
Sell white label AI SEO to clients asking about ChatGPT
White label AI SEO is generative engine optimization sold under your agency's name. Rankbox runs a site for each of your clients in Studio: it finds the questions their buyers ask AI, writes cited answer articles in their voice and scores each one for SEO and GEO. You run the checks, send the report and keep the relationship.
7-day free trial for your own site · Card required · Client sites open once the plan is paid
Plotbright marketing
to Brindlework
Why aren't we in ChatGPT?
A customer told us she asked ChatGPT for the best garden planner app. It listed three apps, and none of them were ours. Is this something you can help with?
One AI search retainer, line by line
White-label GEO offers usually list three things: an audit, content work and a monthly visibility report. This sample scope shows what each one turns into when Rankbox works behind your agency. Switch the view to see who does each line.
Brindlework
AI search programme
Prepared for Plotbright
plotbright.example
9 lines · 3 at the start, 6 every month
Rankbox runs 3 of 9 lines: the research, the writing and the scoring. Your team runs 5, with free tools and the client's own dashboards. The client's developer connects the site once.
- Rankbox · 3
- Your team · 5
- Client's developer · 1
At the start, once
Crawler access review
We make sure the search crawlers behind ChatGPT, Claude, Perplexity, Copilot and Google can read your site, and fix whatever is stopping them.
Run the free AI Search Readiness Check on the client's homepage, then the robots.txt Tester on any rule it flags. The fixes go to whoever manages the client's site.
AI Search Readiness CheckQuestion map
The questions your buyers put to AI assistants about planning a garden, grouped by what they're trying to do, with an estimate of how often each comes up.
Rankbox reads the client's site when you add it in Studio and maps the questions around it. Demand and difficulty are AI estimates, not keyword-database figures. You choose which searches to target.
How the question map is builtPublishing to your site
New articles appear on your own blog, at your own addresses, under your name.
The client's developer connects their site to the Rankbox publishing API once, using that site's own key. None of the CMS add-ons is live yet, so every site connects through the API for now.
Every month
Answer articles
Up to 30 researched articles a month, each answering one question your buyers ask and citing its sources.
Rankbox drafts each article in the voice you set for this client, on a schedule you set. You can edit any of them in the editor before or after they publish.
The article production lineSEO and GEO check
Every article is checked for Google and for AI answers before it goes live.
Each article carries two scores, one for search and one for how easily an AI engine can quote it, so your review starts with the weakest.
What the scores checkAI answer check
We ask ChatGPT, Perplexity and Gemini the questions your buyers ask, more than once each, and note whether you're named, linked or missing.
Build the question list once with the free AI Visibility Prompt Kit, then run it by hand each month and fill in its scorecard. Rankbox doesn't run prompts for you.
AI Visibility Prompt KitVisits from AI assistants
How many visits reached your site from AI assistants, taken from your own Google Analytics.
Read the AI Assistant channel in the client's GA4, and check Referral for perplexity.ai, which Google's channel doesn't name.
Setting up GA4 for AI trafficAppearances in Google and Bing AI answers
How often your pages appeared in Google's AI Overviews and AI Mode, and how often Copilot cited them.
Read the generative AI view in the client's Search Console and the AI Performance report in Bing Webmaster Tools. The client adds you as a user on both.
Monthly note
What we published, what moved, and the questions we'll answer next month.
Your document, on your letterhead. Rankbox doesn't produce client reports, so this one is yours to write, with the month's live article links in it.
Prepared by Brindlework. Nothing on this page names the software behind it.
Sample scope. Brindlework and Plotbright are fictional, and plotbright.example isn't a real site.
Check a prospect's site before the pitch
The first line of that scope works as a sales tool too. Enter a prospect's homepage and this runs the same live check as the free tool: it fetches the page, its robots.txt and its llms.txt once, the way a crawler would, without running JavaScript.
What comes back
- Which AI search crawlers its robots.txt lets in
- How many words a crawler sees without JavaScript
- Structured data, title, description and H1
- A score out of 100, with the fixes worst first
In the meeting
How to explain AI search to a client
Clients rarely need the mechanics. They want to know why a competitor shows up, whether you can change that, and how they'll know. These answers work in a meeting, and each comes with a source you can forward.
“Why does ChatGPT recommend other apps and not us?”
When ChatGPT searches the web, it can only show pages its search crawler is allowed to read, and it favours pages that answer the question asked. OpenAI's crawler documentation puts it bluntly: sites opted out of OAI-SearchBot are left out of ChatGPT search answers. So we check access first, then publish pages that answer your buyers' questions directly.
Source: OpenAI: Overview of OpenAI crawlers , read 29 October 2026
“Can you guarantee we'll show up?”
No, and be wary of anyone who does. AI answers shift from one run to the next. When SparkToro and Gumshoe had 600 volunteers run the same 12 prompts nearly 3,000 times, they put the chance of ChatGPT or Google's AI giving the same list of brands twice at less than 1 in 100. We work on what raises the odds and count across many runs, never one screenshot.
Source: SparkToro: AIs are highly inconsistent when recommending brands , read 29 October 2026
“Is this separate from the SEO we already pay for?”
It sits on the same foundation. For a page to appear as a link in AI Overviews or AI Mode, Google asks only that it's indexed and eligible to show with a snippet. What changes is the content: pages that answer one question directly and cite their sources, so an engine can lift the answer.
Source: Google Search Central: AI features and your website , read 29 October 2026
“Do we need an llms.txt file or special markup?”
Not for Google. Its guidance says you don't need new machine-readable files, AI text files or special markup to appear in its AI features. Some sites add an llms.txt anyway because it's cheap, and we won't present it as a result.
Source: Google Search Central: AI features and your website , read 29 October 2026
“How will we know it's working?”
Each month you'll get three numbers and a note: how often Google and Bing showed your pages in their AI answers, how many visits came from AI assistants, and what our check of the main engines found when we asked your buyers' questions.
Where each number comes from
In the report
Reporting without a citation tracker
Rankbox doesn't track citations, mentions or rankings in AI engines yet. The monthly report is built from dashboards your client already has, plus a check your team runs by hand. Here's what each one can tell a client, and where it goes quiet.
Google Search Console
Shows
Its generative AI view counts how often the client's pages appeared in AI Overviews and AI Mode, by page, country and date.
Introduced 3 June 2026, and open to every site since 31 August 2026.
Leaves out
It counts impressions. It doesn't show which passage was used or who else was named.
Google: generative AI performance reports in Search Consoleread 29 October 2026
Bing Webmaster Tools
Shows
The AI Performance report counts citations across Copilot and Bing's AI summaries, with the cited pages and a sample of the queries behind them.
In public preview since 10 February 2026.
Leaves out
Microsoft's own surfaces and select partners only.
Bing: AI Performance in Bing Webmaster Toolsread 29 October 2026
Google Analytics 4
Shows
The AI Assistant channel groups visits from assistants such as ChatGPT, Gemini, Claude, Copilot, DeepSeek and Grok.
Added to the default channel group on 13 May 2026.
Leaves out
Clicks from AI Overviews and AI Mode stay in Organic Search, and Google's channel doesn't name Perplexity.
Google Analytics: default channel groupread 29 October 2026
Your prompt check
Shows
The same buyer questions asked in each engine more than once a month, each answer logged as named, linked or missing.
The only view of ChatGPT, Claude and Perplexity answers: as of 29 October 2026, none of the three offers site owners a citation report.
Leaves out
It's a sample, and it costs your team time each month.
Plan the monthly prompt check
One run per question isn't enough when answers shift between runs. Put in your own numbers to see how many answers your team will read each month.
120
answers per client, each month
20 questions × 3 engines × 2 runs
600 answers across all clients
About 10 hours of checking a month, at your estimate
Rankbox doesn't run these prompts. The free AI Visibility Prompt Kit writes the questions and keeps the scorecard while you work.
Panel sizes, run counts and a control test are covered in our guide to measuring GEO.
Engine notes for client sites
Each engine reads the web through its own crawler and tells site owners a different amount. For every client, this is what to let in and what you can read, with the full guide a click away.
| Engine | Let in | What the site owner can see | Guide |
|---|---|---|---|
| ChatGPT | Let inOAI-SearchBot | What the site owner can seeNo citation report. Visits arrive in GA4's AI Assistant channel. | Read the guide: ChatGPT |
| Google AI Overviews & AI Mode | Let inGooglebot | What the site owner can seeImpressions in Search Console's generative AI view. Clicks count as Organic Search in GA4. | Read the guide: Google AI Overviews & AI Mode |
| Gemini | Let inGooglebotGoogle-Extended | What the site owner can seeNo citation report. Blocking Google-Extended also ends grounding in the Gemini app. Visits arrive in GA4's AI Assistant channel. | Read the guide: Gemini |
| Claude | Let inClaude-SearchBot | What the site owner can seeNo citation report. Google's release note names Claude among the assistants its AI channel picks up. | Read the guide: Claude |
| Perplexity | Let inPerplexityBot | What the site owner can seeNo citation report. Google's channel doesn't name Perplexity, so look in Referral too. | Read the guide: Perplexity |
| Microsoft Copilot | Let inBingbot | What the site owner can seeCitations, cited pages and sample queries in Bing Webmaster Tools' AI Performance report. | Read the guide: Microsoft Copilot |
Guides for the other engines
Crawler names and reports from each vendor's own documentation, read on 29 October 2026.
- OpenAI: Overview of OpenAI crawlers
- Google Analytics: default channel group
- Google Search Central: AI features and your website
- Google: generative AI performance reports in Search Console
- Google: common crawlers and Google-Extended
- Anthropic: how site owners can block the crawler
- Google Analytics: what's new, 13 May 2026
- Perplexity: Perplexity crawlers
- Microsoft Advertising: content in AI search answers
- Bing: AI Performance in Bing Webmaster Tools
More for agencies selling AI search
The rest of the white label kit, and where the AI search work goes deeper.
- The white label programHow Studio runs a site per client, and what your clients and their readers see.
- White label content writingHow each client's articles are researched, drafted, scored and reviewed.
- White label pricingThe cost of each client site, and how to build a retainer around it.
- AI SEO guides by engine11 engines, each with its crawler, its sources and its quirks.
- Autonomous GEOThe same engine, pointed at a single site you own.
- Answer-space researchWhere each client's question map comes from.
White label AI SEO questions
Including the ones about what Rankbox can't measure for you.
What is white label AI SEO?
It's generative engine optimization that an agency sells under its own brand while the work runs on someone else's system. On Rankbox, the agency gives each client a Studio site: Rankbox researches that client's buyer questions, then writes and scores the answer articles. The agency handles the access checks, the reporting and the relationship. The client never gets a Rankbox login and never hears from Rankbox.
Is white label GEO the same as white label AEO?
In practice, yes. GEO (generative engine optimization) and AEO (answer engine optimization) are two names for getting a brand into AI-written answers, and agencies sell both under either label. The deliverable doesn't change: a site the engines can read, pages that answer buyer questions with sources, and an honest monthly check of what the engines say.
Can I guarantee a client they'll be cited by ChatGPT?
You shouldn't. No one controls what an engine quotes, and the same question gets different answers from one run to the next. Promise the work instead: crawler access fixed, a set number of answer articles published each month, and a report built from Search Console, Bing Webmaster Tools, GA4 and your own prompt checks.
Does Rankbox show whether ChatGPT mentions my clients?
Not yet. Rankbox doesn't run prompts through AI engines or record citations. Run the checks by hand with the free AI Visibility Prompt Kit, which writes the questions and keeps a scorecard, or add a dedicated tracker if a client wants daily numbers.
Can the monthly AI search report carry my agency's branding?
Yes, because you write it. Rankbox doesn't produce client reports, so the report is your own document: numbers from the client's Search Console, Bing Webmaster Tools and GA4, the results of your prompt check, and the list of articles that went live that month.
Which free tools help with an AI search audit for a client?
Start with the AI Search Readiness Check for crawler access and page basics, then the robots.txt Tester for any rule it flags. The AI Citation Readiness Checker scores an existing page on how easy it is to quote, and the AI Visibility Prompt Kit writes the buyer questions for your monthly check. They're all free at rankbox.xyz/tools and need no account.
Is AI SEO an extra charge on a Studio site?
No. Each Studio site is $49.50 a month and comes with the full plan: answer research, 30 articles a month with SEO and GEO scores, and its own publishing key. There's no separate AI search add-on to buy.
Keep exploring
Understand AEO, GEO and how they differ from SEO
- FeatureBrand VoiceEvery article sounds like you, not generic AI.
- FeatureCitation-Ready WriterDeeply researched, source-backed articles AI loves to quote.
- SolutionAI search visibilityGet named in AI answers by building what engines cite, every day.
- SolutionAEO toolsFree answer engine optimization tools for every job, plus an autopilot.
- PlaybookAnswer Engine Optimization (AEO) vs. Generative Engine Optimization (GEO)AEO and GEO side by side: what each optimizes for, where they overlap, and one plan.
Put AI search on your next proposal
Set up your agency's own site first. Once the plan is paid, each client site is $49.50 a month on the same invoice, with its own question map, articles and publishing key.
A card is required to start the 7-day free trial, as the last step of setup. You're charged $49.50 a month 7 days after you start, unless you cancel first.