White-label program

The white-label SEO platform for agencies that sell content

Rankbox researches, writes and delivers the articles for every client from one account. They go out on the client's own site under the client's name, you send the invoice, and Rankbox never deals with your clients.

Start your StudioRead what isn't white-label yet

7-day free trial, card required. It covers your own site; client sites open in Studio once the plan is paid.

StudioWhat you see
What their readers see
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Is teeth whitening safe if your teeth are sensitive?

By the Sablewood Dental team · 6 min read

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Illustration. Client names are examples.

In short

Rankbox is a white-label SEO platform for the content side of client work. An agency runs one account with a separate site for each client, and each site gets its own research, brand voice, content plan and 30 articles a month. Articles publish to the client's own site under the client's name, with no Rankbox badge, link or credit, and Rankbox never contacts your clients. Your plan, $49.50 a month, covers your first site; every client site after it is $49.50 a month on the same invoice.

It doesn't do technical audits, local listings, outreach link building, client logins or branded reports.

01Who it's for

Who this white-label setup is built for

Anyone who delivers content to more than one site and wants each one to read as its owner's own. The setup is the same in every case: one Rankbox account, one site per client, one invoice.

  • SEO agencies

    What you sellContent as a line in each SEO retainer.

    Where Rankbox sitsThe research and articles for every client, so the content line no longer depends on a writer pool.

  • Web design studios

    What you sellMonthly care plans for the sites you built.

    Where Rankbox sitsA steady stream of articles on those sites. You usually hold the CMS access already, so connecting publishing is in your hands.

  • Freelance marketers

    What you sellYour time, across a handful of clients.

    Where Rankbox sitsThe same setup for each client, one login and one bill, so adding a client doesn't add a new tool.

  • In-house teams with several brands

    What you sellContent for each brand or regional site you run.

    Where Rankbox sitsA separate voice, plan and publishing key per brand, paid for together.

Not the right tool if you need

  • Technical audits or site fixes
  • Local listings and Google Business Profile work
  • Outreach link building
  • A client login or a dashboard with your logo
  • Reports on AI citations or rankings

Keep the tools or partners you already use for these. Rankbox covers research, articles and delivery.

02The split

What you sell, and what Rankbox does behind it

Your client buys a service from your agency. Rankbox is how part of that service gets made. Here is who does what at each stage.

Your agency, in front of the client

Relationship
The pitch, the scope, the contract and every call.
Rankbox, out of sightNever emails, calls or bills your clients.
Strategy
What each client is trying to win, and which searches to go after.
Rankbox, out of sightReads the client's site, finds the searches worth winning and plans the first month.
Writing
The voice and house rules for each client.
Rankbox, out of sightResearches each topic and drafts a long, cited article in that client's voice.
Quality
Reads, edits and decides what goes out.
Rankbox, out of sightScores every draft on 11 checks and revises it before it's finished.
Delivery
Connects the client's site once, or has their developer do it.
Rankbox, out of sightHands each finished article to that site through the publishing API.
Reporting
The report, in your format, with the live links.
Rankbox, out of sightLists every article for each site, with its live address once the site reports it. No client report.
Billing
Invoices the client at a price you set.
Rankbox, out of sightBills you alone: one subscription, one invoice and one card for every site.

Your client deals only with the left column.

03Their side

Your client's side of the work, start to finish

Six moments where your client, their developer or their readers touch the work. At each one, here is what they see and whether the Rankbox name is anywhere in view.

Where the Rankbox name can show up:

1of 6

touchpoints, and only to whoever opens the site's integration settings.

  1. Kickoff

    Rankbox not visible
    Who
    You and the client
    What they see
    Your proposal, your agency's name and your price.

  2. Publishing setup, once

    Visible in their settings
    Who
    Their developer, or you
    What they see
    An API key and the rankbox.xyz address in the site's code or settings, or a CMS app named Rankbox once the Shopify and Webflow apps are approved.

  3. New articles arrive

    Rankbox not visible
    Who
    The client
    What they see
    Posts on their own blog, in their templates, at their URLs. Held as drafts if you agreed a sign-off step.

  4. A reader opens one

    Rankbox not visible
    Who
    Their customers
    What they see
    The client's name and design. No badge, link or credit in the article or in its structured data.

  5. Month end

    Rankbox not visible
    Who
    You and the client
    What they see
    Your report, built your way, with the live link to every article.

  6. If they leave

    Rankbox not visible
    Who
    You
    What they see
    Every article already published stays on their site. You remove the site from Studio.

04The operating model

One account, one site per client

Studio is the same Rankbox account with more sites in it. The site switcher at the foot of the sidebar moves you between clients, and the rest of the dashboard shows one site at a time.

rankbox.xyz/dashboard/settings

Your sites4

Add a site$49.50/mo

Brindlework

Your agency · covered by the plan

This site's own

Voice
Confident · Small business owners“Call them clients, never customers.”
Autopilot
On · 2 a week
This cycle
6 published · 3 queued
Credits left
articles24/30
backlinks24/30
Reddit replies30/30
Publishing
REST API key ending ····4c1e
Account-wideOne loginStudioPlan & BillingAccount settings
Pick a site to see what changes and what stays.Illustration. Site names, ids and numbers are examples.

The site you're on is carried in the address bar, so two browser tabs can hold two clients and a bookmark always opens the right one.

Each site has its own

  • Brand, writing settings and content plan
  • Autopilot pace, on or paused
  • Credits: 30 articles, 30 backlink credits and 30 Reddit reply credits a month
  • Publishing connections and REST API keys

Shared across the account

  • One login and one subscription
  • Studio, Plan & Billing and the Account settings

Rules that follow you, not the site

  • Credits never move between sites, so a quiet client's unused articles can't be spent on a busy one.
  • Your sites never trade backlinks with each other in the exchange, so your book of clients can't turn into a private link network.
  • One standing Reddit reply per thread across all your sites, so one account never answers the same thread for two brands.

05Runbook

Adding a new client, step by step

The same steps for every client, with the button names as the dashboard shows them and who does each one. Copy it into the project tool you already use.

White-label client onboarding (Rankbox Studio)

Once, for your agency

  1. Set up your own site and start the trial

    You

    Sign up and go through the four onboarding steps with your agency's own site: brand, keywords, content plan, then a card to start the 7-day free trial. This first site is the one your plan covers.

  2. Start the paid plan to open Studio

    You

    The trial covers one site. In Studio, start the paid plan: the trial ends, $49.50 is charged for your first month, and Studio opens. If the charge doesn't go through, nothing changes.

    Button: Start paid plan now

For each new client

  1. Add the site

    YouRankbox

    Open Studio, or the site switcher, and add a site. Enter the client's address. Rankbox reads the site and fills in the brand name, description and logo; correct anything that's off.

    Button: Add a site

  2. Pick the searches to win

    You

    Review the keywords Rankbox found for the client and keep the ones that match the strategy you sold them.

    Button: Pick the searches to win

  3. Check the first month of content

    You

    Read through the planned articles and change any that miss, then move on to the price.

    Button: Review & add site

  4. Confirm the price

    You

    The dialog shows what's due today (the site's share of your current billing period), then $49.50 a month, and your new monthly total. Nothing is created unless the charge goes through.

    Button: Add site

  5. Set the client's voice

    You

    Switch to the new site and open its settings: audience, tone, writing style and house rules. The preview shows exactly what the writer will read.

    Button: Settings

  6. Connect their publishing

    YouTheir developer

    With the client's site open, create its API key. Their developer wires the REST API into the site once, or you do, if you built it.

    Button: Create key

  7. Agree the sign-off rule and the pace

    YouThe client

    Decide with the client whether new articles go live straight away or wait as drafts at their end, then set the site's autopilot schedule, up to 30 articles a month.

    Button: Write automatically

Start your StudioEvery screen and charge is in the Studio guide

06Control

The controls you keep on every client site

Rankbox does the production. These are the levers that stay in your hands for every client, set one site at a time.

  • Voice, per client

    Audience, tone, writing style and house rules live on each site. The writer reads them before every article.

  • What gets written

    You choose the searches to target and can change the content plan whenever the client's priorities move.

  • The editor

    Open any article to edit the text, rewrite a passage, or change the title and meta description, before or after it's finished.

  • A score on every article

    Eleven checks on keyword use, length, structure, FAQ, meta description, links and readability. New drafts are revised against them.

  • Sign-off at the client's end

    There's no approve step inside Rankbox: finished means ready to publish. To hold articles for a client's sign-off, keep them as drafts at the destination.

  • Pace and pause

    Each site runs on its own schedule, up to 30 articles a month, and autopilot can be paused whenever a client needs a break.

Review stays with you

Rankbox's Terms make the account holder responsible for reviewing and fact-checking content before it's published, and say plainly that no ranking, traffic or citation result is guaranteed. Google's guidance on generative AI content asks the same of every publisher:

Read the Terms
“manually factcheck and review all AI-generated content”
Google Search's guidance on generative AI contentGoogle Search Central, page updated 2026-10-01
The full production line, article by article, is in the content writing deep dive

07Said plainly

What isn't white-label yet

White-label here means the work carries your client's brand and Rankbox stays out of the relationship. It doesn't yet cover the pieces below, so here is what agencies do instead.

Client logins and teammate seats
An account has one login. Send clients the live links instead: each site's Articles page lists every published article.
Branded reports or a dashboard on your domain
Report in the tool you already use. The publishing API returns each article's score and, once the site reports it, its live address, ready for your own report.
AI citation, ranking or mention tracking
Rankbox doesn't track these yet. Run manual prompt checks and report what you find; the AI SEO deep dive covers how to report it honestly.White-label AI SEO
A publishing connection without our name
The API key, the rankbox.xyz address and the CMS apps carry the Rankbox name. Readers never see them; whoever manages the site's integrations will.
Installable CMS apps
Today, articles reach each site through the REST API, which a developer wires once per site. The Shopify and Webflow apps are built and waiting on store approval.The publishing API
Full-service SEO
Technical audits, local listings and outreach link building aren't part of Rankbox. Keep the partners or tools you use for them.

08Billing

Billing for client sites, in brief

$49.50

per client site, per month, on your one invoice

  • Your plan, $49.50 a month, covers your first site. Each client site after it is $49.50 a month, with the full plan of its own.
  • Adding a site charges its share of the current billing period, shown before you confirm.
  • Removing a site keeps it running to the end of the period you've paid for, with no refund. It's then archived with every article and setting kept.
  • No minimum, no cap on sites, no contract, and the same price for the second site as the fortieth.
  • Studio adds sites to a paid, current plan. The free trial covers one site.
Work out a retainer on these numbersSee the planStudio billing rules

09Go deeper

Three deep dives for agencies

This page covers the program. Each of these takes one job further.

10Questions

Questions agencies ask before the first client

What agencies ask about clients, branding, billing and the rules.

Is Rankbox software I run, or a team that does the work?

Software you run. Nobody at Rankbox works on your clients' accounts or talks to them. Rankbox researches, writes and delivers the articles; you run the account, review the work and own the client relationship.

Could a client ever find out the articles come from Rankbox?

Not from anything their readers see: there's no badge, link or credit in the articles or their structured data. The one place the name appears is the publishing connection. The site connects with a Rankbox API key to a rankbox.xyz address, and Rankbox's CMS apps and plugins carry the Rankbox name in the site's admin, so someone who opens the site's integrations would see it.

Can I give a client a login to watch their articles?

Not yet. An account has one login, and inviting teammates or clients isn't available. Send clients the live links instead: each site's Articles page lists its published articles, and the publishing API returns each one's live address once the site has reported it.

How much is each extra client site?

$49.50 a month, on the same invoice as your plan. The plan, $49.50 a month, covers your first site. There's no setup fee, no minimum and no volume discount: every site costs the same.

Can I start adding clients during the free trial?

The 7-day free trial covers one site. To add clients before it ends, start the paid plan from Studio: the trial ends, $49.50 is charged for your first month, and you can add sites straight away. If the charge fails, nothing changes and you stay on the trial.

What happens to a client's articles when they stop working with me?

Everything already published stays on their site. Remove the site from Studio and it keeps running until the end of the period you've paid for, then it's archived with its articles and settings kept. Nothing is refunded, and restoring it later is charged like adding a new site.

Who owns the articles written for a client?

Under Rankbox's Terms, you own the content you create and publish through the service. What passes from you to your client is set by your own contract with them.

Should my client tell readers the articles were made with AI?

That's the client's decision, and Rankbox adds no credit either way. Google's guidance on generative AI content says that sharing how a piece was made can give readers useful context, and it asks publishers to review AI content for accuracy before it goes live.

Do client sites share credits or settings?

No. Each site has its own 30 articles, 30 backlink credits and 30 Reddit reply credits a month, its own voice, content plan, autopilot pace and API keys, and credits never move between sites. Only Studio, Plan & Billing and the Account settings are shared.

Do I need a developer for every client?

For now, yes, once per site. Articles reach sites through the REST API, which someone wires into the site one time. If you built the client's site, that someone is you. The Shopify and Webflow apps are built and waiting on store approval.

11Get started

Start with your own site, then add a client

Set up your agency's own site, start the plan in Studio, and add your first client from there. Every client site is $49.50 a month on one invoice.

Start your Studio

A card is required to start the 7-day free trial, as the last step of setup. You're charged $49.50 a month 7 days after you start, unless you cancel first.

Keep exploring

Run client content under your agency's name

Key terms