For agencies, on Studio

White label content writing without a writer pool

Rankbox runs a writing line for each client site. It researches the client's market, drafts long-form articles in that client's voice, and scores every one before it's finished. Your editor reviews them, and they go live on the client's site under the client's name.

Start your StudioFollow one article down the line

7-day free trial on your own site. Card required. Client sites open in Studio once the plan is paid.

Sablewood Dental

sablewood-dental.example

Sample

How often should kids see the dentist?

Keyword: how often should kids see the dentist

  1. Read the site

    Rankbox

    Done once, when the site was added: brand profile and 25 buyer searches

  2. Plan

    Your agency

    Topic agreed with the client, scheduled for Thursday

  3. Research and draft

    Rankbox

    5 ranking pages read. Friendly tone, for parents

  4. Score and revise

    Rankbox
    96/ 100 SEO and GEO score10 of 11 checks passed after one rewrite. Open: meta description at 168 characters.

  5. Editor's pass

    Your agency

    Claims checked against the references, 3 passages edited

  6. Deliver

    The client

    Pulled in as a draft, approved by the practice, then published

Published as Sablewood Dental team

Set by the client's blog template

The short answer

What is white label content writing?

White label content writing is content an agency delivers to clients as its own work, with whoever produced it kept out of sight. The usual service is a network of freelance writers: you brief each piece, a draft comes back days later, and you send edits. Rankbox takes the writers out. Each client site gets its own planned topics, its own voice brief and up to 30 long-form articles a month, each scored against 11 SEO and GEO checks. Your editor reads every one, and it publishes on the client's site with the client's byline.

01Stations

Six stations from a client's homepage to a live article

Every article for every client passes the same six stations. Rankbox does the work at the first four, with your say at the first two. Your editor owns the fifth, and the client's site finishes the job.

  1. 01Read the site

    Once per client

    Rankbox
    Reads the page you enter, usually the homepage, and drafts the brand name, a plain description and up to 25 searches the client's buyers make.
    Your agency
    Corrects the brand profile and picks the searches worth winning.
    The client
    Tells you what they sell and the words they never use, if you ask.

  2. 02Plan

    Once, then as you like

    Rankbox
    Turns each search into a topic, up to 30, quick wins first, and lays them out on a calendar.
    Your agency
    Reorders, deletes and adds topics. Sends the list for sign-off if your contract includes it.
    The client
    Approves topics, where you've agreed to that.

  3. 03Research and draft

    Every article

    Rankbox
    Searches the live web for the keyword, reads the top 10 results and writes from the 5 best, citing only those, in the client's brief.
    Your agency
    Sets the client's brief once: tone, audience, style and house rules.
    The client
    Nothing to do

  4. 04Score and revise

    Every article

    Rankbox
    Scores the draft on 11 checks and rewrites only what fails, keeping its depth, structure and citations.
    Your agency
    Reads the score and the checklist in the editor.
    The client
    Nothing to do

  5. 05Editor's pass

    Every article

    Rankbox
    Rewrites any passage you select in the client's voice: Improve SEO, Rewrite, Expand or Shorten, with no credit spent.
    Your agency
    Checks facts, numbers, quotes and sources, the client's required wording, and adds images and real internal links.
    The client
    Nothing to do

  6. 06Deliver

    Every article

    Rankbox
    Makes the finished article available on that client site's own API key, with the writer's notes removed.
    Your agency
    Has a developer connect the client's site, once.
    The client
    Their site pulls new articles on its own schedule and its template sets the byline. Held articles wait as drafts.

The Shopify and Webflow apps are built and waiting for marketplace approval. Until they're live, a client's site connects through the REST API, which a developer sets up once per site.

02Voice

A separate writer's brief for every client

Each client site in Studio has its own brand and writing settings. Rankbox turns them into a short brief and puts it at the top of every draft, every revision and every AI rewrite for that client. This is the exact text, built by the same code the writer uses. Pick a sample client, or type over it.

Sample

What the writer reads

sablewood-dental.example

Brand: Sablewood Dental
Product context: A family dental practice offering checkups, cleanings and braces for children and adults.
Tone: Friendly
Writing style: Step-by-step
Target audience: Parents booking a child's first checkup
Brand voice instructions: Don't give medical advice; tell readers to ask their dentist.
Say "checkup", not "exam".
Use US spelling.
Always apply Rankbox core rules: keyword optimization, clear heading structure, internal linking logic, and high readability.

Blank fields fall back to the writer's defaults.

Three things to know before you set a brief

  • Research and the content plan don't read the brief. They work from the client's website, so the brief changes how articles sound, not what they're about.
  • House rules guide the model; they don't filter what it writes. For clients with regulated wording, such as dental, legal or financial practices, your editor reads every article for it.
  • A change applies from the next article. Articles already written keep the old voice until you rewrite passages in the editor.

03Spec

The spec each client article is written to

The writer follows one blueprint for every client, so you know what you're delivering before the first draft. Length moves with the topic: typically 2,000 to 3,500 words, against a target of 2,750.

Schematic, not to scale

  1. Meta description

    120 to 160 characters, with the keyword. Up to 4 tags travel with it.

  2. Title

    Under 60 characters, and it contains the keyword.

  3. Opening answer

    150 to 200 words that open with a direct answer of two or three sentences, written to stand on its own when quoted.

  4. Video

    One relevant YouTube video under the opening section, when a suitable one exists. Promotional titles are skipped.

  5. Body sections

    At least 15 headings in all. Each H2 section runs 300 to 500 words, with examples and at least one point the ranking pages miss.

  6. Lists

    Two or more lists, plus a comparison or step-by-step section where the topic suits one.

  7. Key takeaways

    Five to seven bullets.

  8. Conclusion

    200 to 250 words, ending on a next step for the reader.

  9. FAQ

    Exactly five questions, each a sub-heading ending in a question mark, answered in two to four sentences.

  10. References

    Inline citations, and a closing list of the pages the research read.

On the way to the client's site

  • Image notes are removed

    The writer marks where images would help. Those notes never reach the live page, and no images are generated or sent, so the client's own photos go in through their CMS.

  • Link suggestions become plain text

    Rankbox doesn't know the client's URLs, so suggested internal links arrive as anchor text for your editor to link.

  • No author is sent

    The API carries the title, body, description, tags and score, and no byline. The client's blog template supplies it.

04Checks

What the checks catch and what your editor reads for

Every draft is scored and rewritten against the checks the editor shows. They measure how an article is built. They can't tell whether it's true, which is why the editor's pass stays with your team.

Checked on every draft

One score from 0 to 100, from 11 checks. A draft that fails some is rewritten to fix only those, then scored again.

  1. Keyword in the title
  2. Keyword in the first 100 words
  3. Keyword density of 0.5% to 2.5%
  4. 1,500 words or more
  5. Three or more H2 sections
  6. Two or more H3 sub-headings
  7. Three or more list items
  8. An FAQ section
  9. A meta description of 120 to 160 characters
  10. Two or more links
  11. Readability of Flesch 55 or higher

Six of these are the GEO signals: the answer up front, the FAQ, clear sections, linked sources, depth and readability. A high score is a build check. It doesn't forecast rankings or citations.

Read by your editor

What no score can check. Copy it into your own process.

  • Every claim, number and quote matches a source. Rankbox doesn't fact-check.
  • Each reference opens and says what the article says it does.
  • The client's required or regulated wording is right. House rules guide the writer but don't filter its output.
  • Images and a featured image are added in the client's CMS.
  • Internal links point at real pages on the client's site.
  • Image notes or link suggestions left in after an edit are deleted.
  • The byline, and any note about AI help, follow the client's policy.

What Google says about AI-written content

“Appropriate use of AI or automation is not against our guidelines.”
Google Search Central, guidance about AI-generated content, 8 February 2023
“Using generative AI tools or other similar tools to generate many pages without adding value for users”
Listed as scaled content abuse in Google's spam policies, updated 28 August 2026

At agency volume, the editor's pass is what keeps a content service on the right side of that line. Both pages read on 29 October 2026.

05Sign-off

Two points where a client can say yes

Rankbox has no approve button, and clients don't get a login, so you choose where sign-off happens. There are two natural points: before a topic is written, and before a finished article goes live.

Plan1Gate 1: TopicsWrite, score, edit2Gate 2: ArticlesLive on the client's site

1Topics, before anything is written

  1. 1.Pause autopilot on that client's site in Settings. Ideas and scheduled topics stay where they are.
  2. 2.Send the client the planned titles and briefs, in whatever format you already use with them.
  3. 3.Schedule the approved topics, or write them now. Delete the rest.

Nothing is spent until a topic is written.

2Articles, before readers see them

  1. 1.Have the client's integration save each finished article as a draft. With the REST API, the client's code decides draft or live.
  2. 2.The client reads it in their own CMS, where they already work.
  3. 3.Make agreed changes in the Rankbox editor and click Publish changes. The client's next sync picks them up.

Once the Shopify and Webflow apps are approved, they can hold articles as drafts or hidden posts with no code.

06Volume

Articles per client and the editing hours behind them

Each client site has its own pace and its own allowance of up to 30 articles a month. Add your roster to see the month's volume and what it asks of your editor.

  • up to 13

  • up to 22

  • up to 9

Client sites

3

Articles a month

44

Editing hours a month

22

  • Pace sets the most autopilot writes for a site. Any planned topic can also be written on demand.
  • A site added part-way through a billing period starts with a share of its allowance, and gets the full one at renewal.
  • During the 7-day free trial, one site gets 7 articles. Client sites come with the paid plan.
  • Unused credits don't roll over, and they never move between client sites.

07Scope

What the line writes and what stays with your team

The line writes one kind of thing: long-form answer articles for a client's blog. Everything around them is yours, and so is the client.

Rankbox writes

  • Long-form answer articles for the client's blog or resource section
  • A title, a meta description and up to 4 tags for each one
  • Key takeaways, a five-question FAQ and a reference list
  • Suggested internal links, as anchor text for your editor
  • Rewrites of any passage you select, in the client's voice

Your team handles

  • Images, featured images and alt text
  • Fact-checking, and anything a licensed professional must sign off
  • Service pages, landing pages, emails and social posts
  • The client relationship: calls, reporting and invoices
  • Connecting each client's site once, through the API
  • What the byline says, and whether to mention AI help

08Questions

Content writing questions from agencies

Who writes the articles if there's no writer pool?

A large language model, run from Rankbox's servers, working from live research on each article's keyword and from the client's own brief. No freelancers or staff writers are involved. Your editor is the person on the line: they read and correct each article before the client's readers see it.

How long is each white label article?

Typically 2,000 to 3,500 words. The writer aims for 2,750 on every article and the target can't be changed; real length moves with the topic and the revision pass. The score's depth check passes at 1,500 words.

Can a client approve articles before they go live?

Yes, outside Rankbox. There's no approve step inside it, and clients don't get a login. Have the client's integration save finished articles as drafts in their CMS, where the client reviews them, or agree the topics with the client before anything is written.

Can I publish an article my own team wrote to a client site?

Yes. Open a planned topic, click Start writing, paste or type the article and publish it. It's scored on the same 11 checks, reaches the client's site the same way, and spends no article credit.

Does Rankbox fact-check what it writes?

No. The writer cites the pages its research read and is told to use real sources, but nothing checks the facts afterwards. Your editor should confirm claims, numbers and quotes, and open each reference, before the article goes live.

Does Google allow AI-written articles on a client's site?

Google's guidance says appropriate use of AI or automation isn't against its guidelines. Its spam policies target pages generated in bulk to manipulate rankings without adding value, however they were made. Rankbox makes no ranking promises, so an editor's pass on every article is the sound way to run client content.

Whose name goes on a white label article?

The client's. Rankbox sends no author with the article, so the client's own blog template sets the byline. Google suggests accurate bylines where readers expect one, and advises against naming AI as the author. Whether to mention AI help is for you and the client to agree.

How many articles can one client site get a month?

Up to 30, at a pace you set for that site: Every day, 5 a week, 3 a week, 2 a week or 1 a week. Each site's credits are its own and reset with the billing period, and unused ones don't carry over.

Does the line add images and internal links?

Not images. The writer marks where two or three would help, and those notes are removed before the article leaves Rankbox, so the client's own images go in through their CMS. Internal links arrive as suggestions that turn into plain anchor text on the way out, for your editor to link.

09Start

Start the line on your own site first

Set up your agency's own site, read the articles it writes, and put them through your editor. When the line meets your bar, start the paid plan and add your first client in Studio.

Start your StudioPlans and billing

A card is required to start the 7-day free trial, as the last step of setup. You're charged $49.50 a month 7 days after you start, unless you cancel first.

The trial covers one site. In Studio, Start paid plan now ends the trial and charges the first month, and from then on each client site is $49.50 a month.

The rest of the white label program

Keep exploring

Run client content under your agency's name

Key terms